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Who Reads Green Living? : International edition : Wednesday, 20 February 2019 03:36 ST : a service of The Public Press |
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General Profile | Sierra Readers | U.S. Adults |
SEX Male Female |
47.3 52.7 |
47.7 52.3 |
AGE 18-24 25-34 35-44 45-54 55-64 65+ Median Average |
2.5 19.7 26.9 17.2 13.2 19.7 45.1 47.2 |
14.8 24.3 19.1 13.2 12.7 15.9 40.4 43.1 |
COLLEGE EDUCATION Attended Graduated Grad Study Grad Deg. |
95.9 78 57.9 42.3 |
35.6 17.5 7.8 4.9 |
Assets/Money | Sierra Readers | U.S. Adults |
HOUSEHOLD INCOME $25,000+ $30,000+ $40,000+ $50,000+ $60,000+ $75,000+ $100,000+ Median Average |
88.6 82.3 67.8 53.7 44.5 32 18.8 $53.9K $70.9K |
61.9 53.1 36 22.5 13.3 6.5 2.7 $32K $36K |
HOME OWNERSHIP Own Med. Value Avg. Value Own 2nd Home |
78.3 $161K $209K 28.6 |
70.3 $75K $92K 12.8 |
HOUSEHOLD NET WORTH $200,000+ 39.5 10.9 $300,000+ 22 N/A $400,000+ 12.2 N/A $500,000+ 6.1 N/A Median $161.3K $75K Average $209.3K $92K |
39.5 22 12.2 6.1 $161.3K $209.3K |
10.9 N/A N/A N/A $75K $92K |
VALUE OF INVESTMENTS* Up to $25K $25-49K $50-99K $100K+ Median Average |
33.3 15 14.5 26.3 $43.8K $119.5K |
74.5 10.9 9.9 4.9 $8K $21K |
*Base: Those who own investments in addition to real estate | ||
Interests | Sierra Readers | U.S. Adults |
LEISURE ACTIVITIES Cultural Events Gardening Live Theatre Bicycling Camping Hiking Swimming Golf Jog/Run X-Country Ski Downhill Ski Fishing Tennis Boating Fitness Walk Aerobic Exer. Birdwatching Canoe/Kayak |
79.1 63.8 63.4 7.8 50.2 59.9 54.3 14.7 26 24.1 19.8 21.4 18.8 18.7 50.6 33.2 31.3 17.7 |
13.9 N/A 14.5 17 19.8 6.7 24.7 10 8.7 2.5 5.5 20.4 7.1 10.8 N/A 10.4 N/A N/A |
DIRECT RESPONSE Made a purchase by mail or phone Books Apparel Gardening Records/Tapes Kitchen Item Food Collectibles Camping Equip Compact Discs Video Cassettes |
85 63.6 72.7 10.5 19 20.7 14.3 11.6 16.5 14.7 11 |
46.6 N/A 47.6 N/A 16.5 N/A N/A 6.4 N/A N/A N/A |
BOOK PURCHASES Purchased in last 12 months Median # Average # |
91.5 11.3 15.3 |
52 6.3 9.5 |
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last updated 20 January 2009 :: 9:04 :m: Yes We Can! Caspar (Pacific) time all content and photos copyright © 2001-2017 by Stephen Morris & Michael Potts, Green Living Journal except as noted |
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