Who Reads Green Living?

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Approximate area of Upper Valley distribution

With regard to demographics, we were wondering the same thing. Unfortunately we don't have the resources to do a thorough reader survey, so what we've done instead is ask Sierra magazine for a profile of their readers. We choose Sierra for a couple reasons.

Sierra is the largest circulation (500,000+) commercial environmental magazine in the country (Greenpeace puts out a larger circulation publication, but they don't accept advertising and thus they don't have a reader survey). As the largest publication, Sierra's reader survey should be the most statistically accurate.

Green Living has a similar tone to Sierra. We've reprinted several of their articles in past issues and always include a questions and answers column that first appeared in Sierra (naturally, all reprints are done with the appropriate reprint permission).

Is the profile of Green Living readers as desirable as that of Sierra readers? Most likely not. Sierra readers pay for the publication (either directly or from their membership dues to the Sierra Club) and only a small percentage of our readers are subscribers. Still those people that pick up Green Living are a self-selected group obviously interested in the environment. What's clear from Sierra's survey is that people interested in environmental issues are a desirable group to reach. Even if one were to discount Sierra's numbers by 25%, you'd still be reaching a highly educated affluent group of readers.

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