Who Reads Green Living?

64,000 copies of 4 quarterly local editions of Green Living Journal are distributed FREE at nearly 1,200 green businesses throughout the regions mapped below. They literally fly off the newsstands, and are gone after about six weeks. A new edition of Green Living Journal usually launches each quarter. If your region isn't shown below, consider starting your own edition; for more information, check out this page.

Who Reads Green Living? -- Demographics

With regard to demographics, we were wondering the same thing. Unfortunately we don't have the resources to do a thorough reader survey, so what we've done instead is ask Sierra magazine for a profile of their readers. We choose Sierra for a couple reasons.

Sierra is the largest circulation (500,000+) commercial environmental magazine in the country (Greenpeace puts out a larger circulation publication, but they don't accept advertising and thus they don't have a reader survey). As the largest publication, Sierra's reader survey should be the most statistically accurate.

Green Living has a similar tone to Sierra. We've reprinted several of their articles in past issues and always include a questions and answers column that first appeared in Sierra (naturally, all reprints are done with the appropriate reprint permission).

Is the profile of Green Living readers as desirable as that of Sierra readers? Most likely not. Sierra readers pay for the publication (either directly or from their membership dues to the Sierra Club) and only a small percentage of our readers are subscribers. Still those people that pick up Green Living are a self-selected group obviously interested in the environment. What's clear from Sierra's survey is that people interested in environmental issues are a desirable group to reach. Even if one were to discount Sierra's numbers by 25%, you'd still be reaching a highly educated affluent group of readers.

If you'd like to know more about advertising in Green Living (and our excellent rates), contact us (potential advertisers who'd like to see our rate sheet and/or a sample issue, please include a day time phone number). For all non-rate advertising information please read our Advertising Information section.